Feeka Coffee Shop by ORAD: Crafting an Intimate Third Space in Islamabad
- Orad Works
- Jul 17
- 2 min read
Feeka Coffee Shop is a thoughtfully designed retreat discreetly nestled in a quiet corner of Sector F-10, Islamabad. Occupying a prominent corner plot, the site enjoys an abundance of natural light that streams in from multiple directions, creating a dynamic play of light and shadow that evolves throughout the day.
The design of Feeka is conceived as a spatial narrative of contrasts — a dialogue between the raw and the refined, the bold and the understated. At the heart of this concept is a striking interplay of vivid red accents set against a subdued grey canvas, creating a memorable visual identity while ensuring comfort and intimacy.
Industrial Vocabulary Meets Human Warmth
The vivid red elements of the interior draw inspiration from the language of industrial infrastructure. These are rendered through Product Red scaffolding members, articulated with standard joints that celebrate utility and craftsmanship as an aesthetic in their own right. Far from being merely decorative, these scaffolding structures serve as a framework — a skeletal presence that brings rhythm and texture to the space.
Balancing these bold industrial cues is a quiet, neutral grey backdrop that anchors the interior. This subdued grey functions as a calm field, allowing the red elements to stand out as moments of intensity. To temper the sharpness of this industrial palette, warm solid wood surfaces are introduced, adding tactility, material honesty, and an earthy richness to the experience.
Chromatic Tension and Layered Perception
The strategic use of red throughout the space acts as a guiding accent, punctuating the neutral grey and drawing the eye to specific elements, creating layers of depth and perception. This chromatic tension between grey, red, and wood establishes a balanced yet provocative interior — engaging, thoughtful, and never overwhelming.
Custom-Designed Furniture as a Continuation of the Concept
The furniture at Feeka has been custom-designed to echo the architectural language of the space. Reflecting the scaffolding’s linearity and detail while embracing the warmth of wood, the furniture ensures continuity in material expression. Together, these elements craft an environment that is at once industrial and intimate — a place where structural honesty and meticulous detail converge to define a unique spatial character.
Feeka is more than just a coffee shop; it is a testament to ORAD’s ability to create meaningful, context-driven interiors that tell a story through materiality, color, and light — delivering an experience that feels both crafted and authentic.
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